Marketing
The company has strong marketing channel in Gujarat and Rajasthan, comprising of 421 distributor, more than 1150 dealers and retailers to support marketing. We are seasonally organizing farmers and dealers meeting including farm demonstration. We are using different means of advertisement like TV ad, news paper, agriculture related magazines, leaflets, flex banners, holdings, for supporting marketing.
The registered office of this company is at 202 sampada building, Mithakhali six road, Navarangpura, Ahmedabad-380009 The research and development centers of the company are located at (1) Village Jagudan Ta. Di. Mehsana (2) Village Raner Ta.kankrej Di.Banaskantha. (3) Village Maktupur Ta.Unjha Di. Mehsana. The processing and packing plant, a well build, fully equipped is located at Village Maktupur Ta.Unjha Di. Mehsana. The warehouses of the company for seeds stocking are located at Palanpur, Una, Junagadh, Deesa in Gujarat. While Jodhpur, Bhinamal and Jaipur in state of Rajasthan. The objectives of research and development units are as under.
Vision
"To be the most preferred seed brand in india in all the crops like castor,sesamum,bajara,fennel,mustard,cumin"
Business philosophy
- To develop high yielding diseases and pest resistant varieties in various crop.
- To develop new male and female lines with specific characters.
- To maintain harmonious relationship with growers,dealers,distributors and suppliers.
- To advice farmer to solve the problem related to crop production.